To change behavior, you must identify and understand your market’s values, attitudes, and beliefs, and the visual and verbal cues motivating behavior.
At Conversa, we are interested in understanding both the mind and soul of your market. We seek to understand how individuals and communities think, feel, and talk about issues, campaigns, and candidates.
To get at these results, we use established methodologies to mine and measure the values, attitudes and beliefs that move people to action.
Our research is conducted in-house, which affords a higher standard of quality and control, and allows us to meet difficult deadlines. We tailor the research tool to the research question, leveraging the strength of custom and standard methods, including sampling, questionnaire design, surveying, social data collection and network analysis. Such insight is helpful in voice-of-the-customer research, message resonance, social marketing programs, and corporate or political intelligence.