Snappy Holidays!


Happy Thanksgiving!


We Get People Carving!


Get into the Halloween spirit by carving your very own Conversa-inspired pumpkin!

Download our free carving stencils and instructions below, and then share your creations with us using #conversahalloween for a chance to be featured on our social media pages. We can’t wait to see your “spooktacular” work!


Happy St. Patrick’s Day!


We’ve Been Featured!


Conversa’s hard work on the designs for Women’s Conference of Florida has paid off; our email newsletter design has been featured on MailChimp’s Really Good Emails! Click here to visit Really Good Emails, and check out our feature. We also encourage you to visit the Women’s Conference of Florida website, and register for the inaugural event happening May 19-20, 2016. Like what you see? If you’d like to receive beautiful and empowering content straight to your inbox, you can sign up for the free, bi-weekly newsletter by clicking here!

Can PR Boost Your Nonprofit’s Fundraising?



Many nonprofit organizations with remarkable missions and heartwarming stories struggle to get their message heard and break through the noise. They may have a cause totally worth getting behind, but something prevents them from standing out. Perhaps they lack the internal manpower to execute a full-blown campaign. Maybe they (oftentimes mistakenly) believe hiring an outside communications firm is too costly or complicated. The reality is, we live in a hypercompetitive business environment where it is crucial for nonprofits to take on more of the characteristics of publicly-held/private companies if they want to be seen and heard.

Seventy-nine (79) percent of nonprofit professionals say fundraising is the number one goal of their outreach efforts, with brand awareness coming in second and engagement third. The best way to build name recognition and trust – ultimately leading to more donors, volunteers, and supporters – is through the execution of a comprehensive public relations effort. Strategic tactics ranging from media relations to social media and content management all combine to form a PR strategy that will propel you toward your nonprofit goals.

Whether you’re executing initiatives on your own or you have some help while you’re out saving the causes of the world, here’s a gut check for your organization’s PR strategy:

  • Are you positioning yourself as an expert? Establishing yourself as the go-to resource on an issue or cause will keep you top of mind as a thought leader to the public and the media.
  • Do you have a credible spokesperson? To actively and consistently engage with media, major donors and influencers, identify spokespeople with expertise and comfort with a variety of relevant topics. Conduct professional media and presentation training for all spokespeople to sharpen the messages and ensure consistency within your brand.
  • How focused are your PR efforts on online fundraising? U.S. charitable giving is predicted to grow by 4.8 percent this year, and another 4.9 percent in 2016, making it more important than ever to tailor your communications efforts to the digital arena. Creating and executing digital giving campaigns and competitions through public relations will help fortify your online presence in a modern fundraising world.
  • Is your social media engaging and inspiring? Social media is a great way to use modern technology to deliver the tailored messages you’re already creating for PR purposes. Your social media content should reflect your goals of building more donors, volunteers and supporters by informing and inspiring your audience. According to a study from the Case Foundation and Social Media for Nonprofits, based on a survey of almost 500 nonprofits, only 53 percent follow the best practice of posting issue-centric content to establish thought leadership in their nonprofit’s area(s) of focus.




Public relations is an essential tool in building a cohesive strategy and structure around each and every message you push out. It is the key to building the brand awareness that is so important in today’s digital age, and with a successful approach, benefiting your nonprofit’s bottom line.


Happy New Year!

Happy New Year

Happy Holidays!

Happy Holidays!

Registration Now Open For Women’s Conference of Florida

Registration with early-bird pricing is now open for the 2016 Women’s Conference of Florida, the state’s inaugural professional women’s conference featuring widely-respected thought leaders, exhibits, networking events and panel discussions, designed to empower women of all ages and backgrounds.

Confirmed speakers for the May 19-20, 2016 event in Tampa are Jean Chatzky, financial editor for NBC’s Today Show; Jill Abramson, former executive editor of The New York Times and first woman to hold the most senior editorial positions at the publication; and Lori Greiner, American inventor, investor, entrepreneur, author, and cast member of the reality TV show Shark Tank. The Conference will continue to announce additional speakers, panelists and events in the months ahead.

The two-day conference – expected to draw more than 1,200 attendees from around the state – will kick-off with a pre-event reception the evening of Thursday, May 19, at Port Tampa Bay (Terminal Two). On Friday, May 20, the conference will be held at the Tampa Marriott Waterside Hotel & Marina.

“The goal of the Women’s Conference of Florida is to annually raise awareness of timely issues impacting women, both at work and home, such as leadership, mentorship and paying it forward, personal finances, social change, and more,” said Arlene DiBenigno, president of the Women’s Conference of Florida and managing partner of full-service communication firm Conversa. “These speakers reflect the caliber of talent and expertise Florida’s professional women have expressed they want to learn from and be inspired by, as their stories of overcoming obstacles and achieving success resonate with a wide-variety of attendees.”

Women’s Conference of Florida Chair and Hillsborough County Commissioner, the Honorable Sandy Murman added, “The conference will offer women from across the state of Florida and beyond a platform to learn how they can involve, inspire, and invest in not only themselves but others, as well as provide expertise about today’s leading industries.”

Presenting sponsor for the Women’s Conference of Florida is Laser Spine Institute. Additional sponsors of the conference include: Clear Channel Outdoor, Verizon, DTCC, Pfizer, TECO Energy Company, Bank of America, Strategic Property Partners, Port Tampa Bay, Conversa, Gracepoint and Mosaic.

“At Laser Spine Institute, women hold 53 percent of our leadership positions,” said Bill Horne, CEO of Laser Spine Institute. “We continually strive to give female business professionals the resources to lead, both professionally and personally, and that’s something we’re very proud of. Through our partnership with the Women’s Conference of Florida, we look forward to sharing this essential part of our culture with women from across the state of Florida and beyond, empowering them to lead healthy, happy and fulfilling lives.”

Register today for the Women’s Conference of Florida by visiting

Happy Thanksgiving!