WHAT WE DO

A minority-certified, public affairs, public relations, and public research firm, specializing in the development of campaigns that help you listen, understand, engage, and interact with local and global audiences.

We’ve helped Fortune 500 clients, national non-profits, and small businesses define messages, protect interests, influence opinion leaders, and create the conditions necessary for social change. 
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OUR SERVICES

Public Affairs

PUBLIC AFFAIRS

Management of campaign and public affairs aspects for governors, presidential contenders, Pentagon officials, state legislators, CEOs, political candidates, school administrators and nonprofit directors.
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Public Relations

PUBLIC RELATIONS

Conversa forged strong media connections by working alongside local, regional and national media teams. We mine these contacts to move your message through the public sphere.

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Public Research

PUBLIC RESEARCH

We understand both the mind and soul of your market. We seek to understand how individuals and communities think, feel, and talk about products, issues, campaigns, and candidates.

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Meet the team

ARLENE DIBENIGNO

ARLENE DIBENIGNO MANAGING PARTNER

Arlene has been a trusted adviser on political campaigns, policy development and implementation, and ballot initiatives for more than two decades. Her work transcends beyond the political into the non-profit, traditional and digital media landscapes with a special talent for organizing and managing high-level events and corporate communications.

Alex DiBenigno

Alex DiBenigno Assistant Account Executive

Alexandra works on various accounts managing communications, public relations, and social media aspects of campaigns and projects. Alexandra has worked on multiple political campaigns, assisted in one gubernatorial campaign and a US Senate campaign for Governor Rick Scott and Connie Mack respectively.

KELSEY LEHTOMAA FROUGE

KELSEY LEHTOMAA FROUGE MANAGING PARTNER

Kelsey has a decade’s worth of experience in the public affairs, marketing and public relations field, with a significant focus on public education, healthcare and insurance. She has expertise in national,
regional and local media relations, as well as community relations, grassroots and advocacy outreach, event management, and
coalition building.

SARAH BETH HOPTON

SARAH BETH HOPTON FOUNDER & RESEARCH CONSULTANT

Sarah, Ph.D., is an information designer, technical communicator & social researcher. She is a recipient of the 21st Century Digital Teaching, Learning Fellowship & Rotary Ambassadorial Scholar. A graduate of Georgetown University’s Institute for Political Journalism, Sarah was a writer for the Army Times Media Department at the Pentagon.

JENNIFER DUNN

JENNIFER DUNN DIRECTOR OF PUBLIC RELATIONS

Jennifer boasts nearly a decade’s worth of experience in public relations and has helped numerous nonprofits and businesses strategically and creatively exceed their goals. Her expertise in media relations, social media, crisis communications, event management, and community outreach enable her to fluidly work with a diverse range of clients and produce results with lasting impact.

ANNA GRINSTEAD

ANNA GRINSTEAD Digital Designer

Anna is a graphic designer with more than five years of experience in digital, print and animation graphics. Anna has applied her creative flair to the Women’s Conference of Florida’s online tools, as well as creating materials for a number of Conversa’s healthcare and education clients.

CARMELA ZABALA

CARMELA ZABALA Creative Director

Carmela Zabala is Conversa’s
Creative Director, whose more than five years of experience in design and branding has helped nonprofits and businesses of every size realize their goals. In her role at Conversa, Carmela leads the creative team in developing campaigns that include design, digital and print elements to showcase a brand’s full potential.

We get people talking across cultures and contexts

Portfolio

WCF_Branding

Conference Identity

Branding, Print, Web

ICCP Mockup

ICCP Microsite

Web

EFOF_Newsletter_May Mockup_For Website

Monthly Newsletter

Digital

Infographics Mockup

Social Media Graphics

Digital

Talk About It Mockup

Event Poster System

Print

Logo_Simple

Logo

Branding

RSA_mockup

Print Ad & Newsletter

Branding, Print

USF Selfie Contest Mockup

Contest Video Ad

Digital, Video

OUR CLIENTS

Case Study

Client sought to open and strengthen connections to
key demographics within the Miami media market.

florida

Conversa forged a relationship between Pfizer and Navarro Discount Pharmacies by concentrating on the promotion of Florida KidCare, a statewide program that offers free health care to low-income families.

Conversa coordinated family health fair events within the community through radio and television to highlight the program and its availability while concurrently promoting the partnership between Pfizer and Navarro.

Four events were coordinated and executed, successfully drawing more than 1,000 attendees each.

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email
info@conversaco.com
contact
1 (813) 579 2157
location
707 N Franklin St, Floor 6
Tampa, FL 33602